From Cleaner to Business Owner in the United States: The Inspiring Journey of Brazilian Entrepreneur Núbia Gonçalves

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Brazilian-born Núbia Gonçalves arrived in the United States driven by dreams and determination, facing the challenges of a new country, language, and culture. In the beginning, she worked as a cleaner, dedicating herself daily to her tasks while learning how the local market operated. That period demanded discipline, adaptability, and perseverance as she gradually earned the trust of her first clients.

Over time, Núbia began to see opportunities for growth and decided to start her own business. That’s how Pink Cleaning Company was born — a firm specializing in residential and commercial cleaning services in Upstate New York. The company’s growth was gradual, built on the consistency of its work, attention to detail, and close, personalized service — qualities that helped establish the brand’s solid reputation in the region.

Throughout her journey, Núbia faced the common challenges of building a business in a foreign country, such as understanding local regulations, managing operations, and meeting diverse client expectations. These experiences proved essential in strengthening her company and shaping a team capable of keeping up with growing demand.

Reflecting on her work, Núbia shares:

“I believe that the love and dedication we put into every task, no matter how simple it may seem, are the true pillars of building something lasting and meaningful. My story is proof that with courage and hard work, we can go beyond our own dreams and inspire others to do the same.”