Charles Hermann Joins Milan Fashion Brazil, Accelerating the Brand’s Global Expansion

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Fashion designer and entrepreneur Charles Hermann, alongside his partner Salma, has arrived in Europe for a series of strategic engagements that mark a new chapter in the international growth of their brand. This week, the duo is participating in Milan Fashion Brazil, an event that brings together some of the most prominent Brazilian fashion labels in one of the world’s most iconic fashion capitals.

Selected to take part in the event’s exclusive lineup, Charles and Salma are showcasing not only the creative strength of their label, but also the rising influence of Brazilian design on the global stage. Their appearance in Milan strengthens an international trajectory that has already included London and Madrid, and now advances into Milan and Paris.

Strategic Agenda Across Italy and France

Beyond their presence on the runway and in networking sessions, their time in Italy includes meetings with potential business partners and the production of an exclusive fashion editorial, which will form the creative basis for upcoming international campaigns. The photoshoot, set against iconic Milanese backdrops, was designed to translate the brand’s DNA into a refined dialogue with the European lifestyle.

Next, the team will head to Paris, where further negotiations with luxury market agents and distributors are planned — part of a broader effort to establish the brand’s presence in the French fashion scene.

“Being in Milan and Paris is not just a commercial decision — it’s a statement of aesthetic and cultural alignment. Our brand is born with Brazilian soul, but it speaks the language of the world,” says Charles Hermann.

Signature Fashion with a Global Language

The brand’s participation in the European fashion circuit comes at a key moment of consolidation. Known for blending contemporary elegance, subtle tropical references, and high-end craftsmanship, Charles Hermann’s work has gained recognition for balancing authentic identity with global appeal.

The appearance at Milan Fashion Brazil celebrates this duality — and reaffirms Brazil’s place as a legitimate source of creativity and innovation in the international fashion industry.