DLK Modas joins 11.11 global shopping event with exclusive activewear deals

As one of Brazil’s leading fitness fashion brands, DLK Modas is taking part in the 11.11 shopping festival, offering a special selection of over 100 leggings in celebration of the global event.

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Known as one of the largest online shopping days in the world, 11.11 originated in China and has grown into a global phenomenon, now embraced by Brazilian retailers since 2017. Often considered a warm-up for Black Friday, the event attracts millions of consumers looking for exclusive deals and limited-edition releases.

DLK Modas, recognized for combining performance and style in its activewear, joins the occasion with a curated collection of leggings featuring bold designs, premium materials, and the comfort that defines the brand’s identity.

Among the highlighted pieces are:

• Nation Legging with Red Waistband — a striking model that combines style and flexibility for high-performance workouts.

• Happiness Textured Black Legging — a versatile design that transitions easily from the gym to casual wear.

• Nation Legging with Grey Cuts — modern and dynamic, reflecting the label’s urban aesthetic.

• Happiness Basic Olive Green Legging — timeless and minimal, ideal for those who prefer subtle elegance.

  
  

“The date is the world’s biggest shopping event — nearly ten times larger than Black Friday in the United States. It’s also becoming one of the most important moments for Brazilian retailers,” said the brand. “For us at DLK, it’s an opportunity to offer consumers affordable products and set the tone for the holiday shopping season.”

The 11.11 event begins at 11:00 a.m. on November 11, with the full collection available on dlkmodas.com.br.