From Quiet Voice to Global Force: The Creative Rise of Matheus Hooks

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Matheus Hooks’ story doesn’t begin backstage at fashion shows or under the spotlight of fame. It begins in the quiet corner of a teenager’s bedroom — a young mind pouring thoughts into a blog, not to be seen, but simply to be heard. What started as a personal outlet eventually evolved into a global movement with a name, a voice, and a visionary at the helm: Hooks Magazine.

Now read in over 40 countries, Hooks Magazine has become a global reference for fashion, beauty, culture, and creative entrepreneurship. But behind the sleek editorials and celebrity covers — featuring names like Dua Lipa, Shawn Mendes, and Kendall Jenner — lies the journey of a man who built his empire from authenticity, resilience, and sheer creative will.

From teenage blogging to entrepreneurial instinct

Matheus belongs to the generation raised on Tumblr and Blogger, platforms that allowed a generation to explore identity through digital self-expression. At age 15, he launched his first blog, sharing raw, unfiltered opinions about fashion and pop culture — topics he couldn’t openly discuss at home. What seemed like a teenage escape was, in fact, the first draft of a much larger story.

Raised in a family of entrepreneurs — with his father working as an interior designer — Matheus inherited the mindset of building something from scratch. Even as a teenager, he was already looking for ways to monetize his platform, whether by partnering with brands, attending events, or receiving products in exchange for features. The creator and the businessman evolved side by side.

Crises, reinvention, and a new definition of success

But success didn’t come without struggle. Matheus speaks candidly about the hardships — from financial uncertainty to debilitating anxiety attacks — that nearly made him give up. In those quiet, chaotic moments, he found the power to pause, reflect, and reinvent.

Mental health, he says, is now as important as growth. “There’s no point in building something massive if you’re falling apart inside,” he shares. His transparency has become a hallmark of his leadership — rare in a world obsessed with filters and perfection.

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Hooks Magazine: More than media — a movement

Hooks Magazine has become more than just a fashion publication. It’s a platform for new voices, bold aesthetics, and powerful storytelling. With exclusive interviews, boundary-pushing visuals, and a clear editorial identity, the magazine has carved its place as a tastemaker in the international creative scene.

For Matheus, the real success lies in continuity. “Getting here is amazing — but what keeps me going is what I haven’t built yet. I want to open doors, tell more stories, and create space for others like me.”

With a sharp eye, honest voice, and the courage to evolve, Matheus Hooks represents a new era of creative leadership — one where vulnerability becomes power, and dreams are designed to echo worldwide.