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NEWS FROM NEW YORK 

Hooks Magazine International: Empowering Fashion's Authentic Voice with a Social Media Powerhouse

  • Writer: Edition Sona Times
    Edition Sona Times
  • Aug 3, 2023
  • 2 min read

Updated: Jan 29


By Kona Times, International Business Correspondent

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photo courtesy Hooks Magazine

In the fast-paced world of fashion and business, a magazine emerges as a rising icon, revolutionizing the game and making its mark as a synonym for creativity and inspiration - Hooks Magazine International. Founded by visionary Matheus Hooks, the magazine has been captivating readers in over 25 countries, celebrating fashion not only as an industry but as a genuine expression of each individual.



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Matheus Hooks (Founder and current Fashion Director of the magazine) photo courtesy Hooks Magazine

In an exclusive and laid-back interview with Kona Journal, Matheus Hooks enthusiastically shares his unique vision of fashion as a personal art form. "At Hooks Magazine, we want to show that fashion is so much more than following boring trends; it's about bringing out who you truly are!" he reveals with a passionate smile.

"We believe fashion is about standing out and expressing yourself fearlessly because each person is a universe of style and personality!"

As we delve deeper into the world of Hooks Magazine International, we discover that its reach extends far beyond the printed pages. The magazine's social media metrics are a testament to its global influence and engagement. With over 500 thousand followers on Instagram alone, the magazine boasts an impressive profile engagement with more than 1 million impressions (verified by the magazine for Kona Journal). And that's not all; the magazine's Instagram collaborations with celebrities boasting millions of followers add even more fuel to its social media fire.


photos courtesy Hooks Magazine

Not to be outdone, Hooks Magazine's TikTok presence is equally electrifying. With two official accounts, the magazine's TikTok pages have amassed over 1.1 million followers and a staggering 32 million likes! Additionally, the magazine's hashtag on TikTok has reached a remarkable 5.4 million views, solidifying its status as a social media powerhouse.


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photo courtesy Hooks Magazine

With this impressive social media reach, Hooks Magazine International has transformed itself into more than just a magazine. It's a dynamic force, connecting with fashion enthusiasts and influencers worldwide, while amplifying its voice and influence on the global fashion stage.


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Magazine cover in Japan featuring singer Hina Kawago - Photo courtesy of Hooks.

Looking optimistically to the future, Matheus Hooks plans to continue leveraging the power of social media to extend the magazine's reach and inspire the next generation of fashion leaders and entrepreneurs worldwide. As Hooks Magazine International continues its journey of success, its focus on editorial excellence and relentless pursuit of innovative collaborations solidify its position as a trendsetter in the fashion universe. In every edition, the magazine reaffirms its role as a powerful platform, celebrating the authenticity that makes fashion a truly personal expression, captivating readers, fashion enthusiasts, and industry leaders across the globe.

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