Izaias Pertrelly and the Rise of AI-Driven Work: A Brazilian Vision for the Future
- Edition Sona Times
- May 8
- 2 min read
In an era defined by rapid technological shifts, Brazilian entrepreneur Izaias Pertrelly is positioning himself at the forefront of the AI revolution — not just by observing trends, but by actively shaping them. With an investment of R$2.5 million, Pertrelly has developed advanced digital automation tools that are already transforming industries like healthcare and technology.
Heading two companies — the healthcare provider Blue Saúde and the tech startup Inventu — Pertrelly is leveraging artificial intelligence to streamline operations, predict outcomes, and drastically reduce inefficiencies. In the health sector, his team has created predictive models capable of identifying potential insurance claims based on user behavior. This data-driven innovation has led to groundbreaking measures such as negative premium adjustments on health plans — a rarity in the industry — as well as smarter workflow management and significant waste reduction.
The leap in automation is even more striking at Inventu, where Pertrelly’s flagship system NB1 (short for Number One) performs browser-based tasks independently. From populating databases to executing platform commands, NB1 runs continuously without human intervention — freeing up valuable time and resources.
“We’re not just cutting costs — we’re redefining productivity,” says Pertrelly. “AI enables human talent to focus on strategy, innovation, and creativity, while the repetitive work is handled by machines.”
To promote his futuristic vision, Pertrelly adopted a bold marketing strategy: he acquired three autonomous robots and a Tesla Cybertruck, amplifying his presence on social media and sparking comparisons with Elon Musk. The attention hasn’t gone unnoticed — investors are taking note.
As his systems enter a new phase of expansion, Pertrelly remains confident about the road ahead. “The future of work is already here,” he says. “AI isn’t about replacing people — it’s about transforming how we work. Those who embrace this shift early will lead the next generation of business.”
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