Swarovski Ends the Year in Style with Ariana Grande and the “Dream Party”

Closing out 2024 with glamour, Swarovski launches its new year-end campaign titled “Dream Party.” This extravagant and dazzling celebration features none other than Ariana Grande, the Grammy-winning pop icon and global ambassador for the brand.

Photos Courtesy Swarovski

“Celebrating at the Dream Party, surrounded by the coolest and most glamorous guests wearing Swarovski crystals, was an unforgettable experience. I loved how the campaign captured the festive spirit, and the dynamic music video style brought it all to life. The energy on set was contagious — we had so much fun dancing that no one wanted to leave! It’s wonderful to bring joy and sparkle to this holiday season, and I’m excited to continue this journey with Swarovski,” shared Ariana Grande.

The campaign was directed by Giovanna Engelbert, Swarovski’s global creative director, and captured by the renowned fashion photographers Mert and Marcus. Vibrant scenes were brought to life by music video director Christian Breslauer, creating a glamorous universe that blends the festive spirit with the brand's essence.

In the campaign, Ariana steps into a magical night filled with crystals, where a nightclub atmosphere shines with Swarovski’s iconic colors and codes. Dressed in radiant pieces from the Millenia and Matrix Crash collections, along with a custom couture look created especially for the occasion, Ariana embodies the joy and festive energy of the holiday season.

Beyond a celebration of style, the campaign also highlights inclusion and self-expression. It features dancers and guests adorned in haute couture outfits and crystals that pay tribute to iconic party styles. Every detail of the Dream Party invites audiences to immerse themselves in a world where individuality is celebrated, and tradition is reimagined with a contemporary flair.

“Seeing Ariana embrace Swarovski’s contemporary glamour has been a joy and a dream come true,” shares Giovanna Engelbert. “Creating the most fabulous party with Ariana was an honor, and the result is pure festive exhilaration. This is a celebration filled with pop culture, creative energy, and a shared passion for spreading happiness this holiday season. Everyone is invited to our Dream Party!”

Amidst dancing, sparkle, and a touch of magic, Swarovski’s Dream Party not only brightens the end of 2024 but also reinforces the message that glamour and joy are within everyone’s reach. With this campaign, Swarovski inspires everyone to celebrate the holidays with elegance, inclusion, and a touch of fantasy.